CEO-COFOUNDER

We are in the era of technology where updating comes day by day with new rules, new paradigms that constantly challenges never seen in the history of the world. Salamar's obsession will never be to compete with other companies, but rather than that, Salamar has the vision of service and collaboration, so its growth has not been based on being compare to the competition, but on generation of innovative projects and excellence in seeking the objectives of its clients.

We know that changes in the economic world are here to stay and the innovation and developments of the schemes of negotiation, transport and sales is constant and permanent. We “in Salamar” were born with an extreme need for new strategies not only focused on markets and production processes, but also on the humanity of them and it is because we know this is the right equation of a successful organization. Saying this, Salamar and its organization have never manifested a single conflict, because its staff and its associates have always recognized and identified with its leader, “Its CEO”. Her leadership is not linked only to individual and psychological capacities, but to results, which is why the formula for effective leadership is courage + perseverance + passion + ability + results.

It is not enough to be one of the best companies or receiving awards and great results. It is necessary to know how to drive the changes through a structured process of recognition and creating more leaders with new skills to create powerful teams to give the best strategies and results.

One of the company’s dream is to create high performance teams in the most important places in the world, from Europe, America, Asia and the Middle East. In this way we believe that our clients and contacts are able to continue to have new illusions, renew their ideas and feel part of a project that transcends.

Salma and Salamar have presence in all major international trade markets, participating in a good part of the most important financial, trading, manufacturing and precious metals businesses.
One of the most stimulating purposes of Salamar is its philanthropic objectives, which it is its own Foundation: helping the little ones, the protection of abandoned children, abused or poor children. And it is that their brightest results are not valued in money but in the smiles of the most disadvantaged children.

And because of this Salma does not delegate responsibilities, but assumes and directs them all, including the Foundation itself, which performs one of the most decisive and recognized functions of social cooperation.

A company open to the world today has to be a company with renewed ambition and illusion, capable of innovating and adapting to change and new market needs. For this reason, one of the great bets for the immediate future will be the expansion of the chain of its own franchises with the aim of surpassing 1,200 new locations by the end of this decade. In order to facilitate commercial exchange, its own logistics centers will be set up for the distribution of commodities in North America, Europe and the Middle East, and a large Business Center will be created in Dubai in the coming future. At the same time a research and development center for new technologies will be promoted.

We know with everyone's help we will succeed!